News

Heritage & Responsibility

  Making adventure last since 1960 In the 1950’s, 14 year-old Åke Nordin from Örnsköldsvik in Northern Sweden spent more time outdoors than indoors. After many long treks in the mountains, Åke decided the backpacks at the time were unsatisfactory and took matters into his own hands by building a wooden frame. This evenly distributed weight across his back so the pack did not end up uneven, pear-shaped, and uncomfortable. It also meant he could carry more weight with ease. Åke’s innovation quickly caught on and in 1960 Fjällräven became the first to commercially make and distribute framed backpacks. Fjällräven...

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Not just an accessory

    For us, a hat isn’t just an accessory that we occasionally throw on as we’re leaving the house. It’s the most critical part of our everyday wardrobe. It’s the first thing someone sees when they look at your face and their first impression of your personal style. It’s the billboard that tells the world who you are, what you value, your passions, where you’re from and how you live your life. Being from Southern California, we grew up a part of many different cultures. We skated & snowboarded, played baseball & football, and were surrounded by some of...

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Because You Can.

       

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GO NUTS !

Psycho Bunny redefines the classics with inimitable wit and peerless quality, giving tradition an updated edge. Our polo shirt is not only the one staple you need in your closet, but as you build your collection you’ll find it’s the best polo you’ve found. Made of 100% Pima cotton, its taped seams and signature side vent ensures a crisp, neat, athletic fit. Find your size in a variety of seasonal colors; we guarantee that over time it’ll maintain its shape, wash after wash. Make the Psycho Bunny polo a staple of your wardrobe—you’ll be glad you did.   100% Pima CottonWorld-renown for...

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West Coast Prep

  I think in order for anybody to understand why the johnnie-O brand was created, they might need to know a little something about yours truly. I was born in St. Louis, Missouri, the fifth of seven kids. We moved to Chicago in 1968, then moved to Los Angeles in ‘72, and then moved back to Chicago in ‘74. I spent most of my time growing up on the north shore of Chicago in a town called Winnetka, a place where blue blazers, khaki pants, and “alligator” shirts were pretty much the norm. Ten years later I went back to...

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